Four Glasses For Hope

Mekomi ("local") is a social and political action-taking initiative aiming to generate a tangible change in Israelis' day-to-day life, led by the ideology which suggests that nothing is more viable than local, grassroot public representation. Mekomi has run candidates in various electorates across the country in the 2018 municipal elections in Israel.

The branding for Mekomi expresses an approachable, fresh and "Israeli" character that is always in motion and in communication with the community, while evoking at the same time senses of credibility and leadership.